SAMPLE LOGOS
Here are samples of logos I’ve designed for various institutions and businesses. Click on any of them for a slideshow presentation.
HOW I DEVELOP A LOGO FOR A CLIENT
When a client approaches me for a logo design, I first explain that there will be no charge unless or until I come up with a design that he or she is delighted with. This has the dual effect of putting the client at ease and of compelling me to put my complete attention into meeting the client's expectations. To this end, I sit down with the client to discuss the parameters of the project—how will the logo be used, who the intended audience is and what message is to be conveyed. In the example below, a desire was expressed for the "Ls" of the logo, "Leaders for Life" be made to look like martial artists kicking. I myself have a black belt in taekwondo and knew intuitively that this was a tall order. But in the first round of ideas I took on this task.
Expect the first round of ideas to take about a week. At this point I will share images with the client either in person or via e-mail. Here is how the first round looked:
While I may intuitively feel the client's direction will fail to translate well as a graphic treatment, I entertain it nevertheless. More than one occasion has resulted in effective solutions. In this instance, however, it was not to be. We agreed together to abandon the kickers-for-Ls approach. In my next set of logos I offered various stylized techniques and kept the kicker in the design as a letter in several.
Upon further consultation, it was decided that I should work to design the school's logo in such a way that it could eventually be incorporated into a club uniform patch. With this in mind, I offered round three of suggestions.
At this point, my efforts were rewarded by a dinner out with the client and attending family where a lively discussion honed down a number of likes and dislikes. It was agreed that we were very nearly there. A few days later I offered this single new design.
The addition of the star had been suggested at dinner to symbolize the focusing upon one's selected goals as a martial arts practitioner. Upon reflection, however, this element was subsequently removed from the final design.
I have a blanket charge of $150 for the development of a final logo design. However, there have been several instances, this example being one, where getting to a final design has taken quite a number of hours. Generally, I envision up to 15 designs to get to a final product. If it takes much more than this, in the interest of fairness, I increase my charge to $200. To date this has happened only twice and in both instances the clients were very happy to compensate my efforts.
Are you ready to take the plunge and have a custom logo tailor-made for your business?Let’s talk. How? Just click http://sample-portfolio.blogspot.com/p/contact.html
