Friday, April 6, 2012

DESIGNING LOGOS SINCE 1982


One of my first jobs as a graphic designer was as a work study at Lake Land College in Mattoon, Illinois. It was then, back in 1982, that I was asked to update the college’s emblem. The image chosen is shown here. I used a modified version of a font by type designer Alan Carr called Busorama. The font and the shape of the logo reflected the architecture of the campus. All of the buildings were round and arranged in a circle around a central building—the library, whose pinnacle is represented in the center of the logo. Back then, artwork like this, and the proposed catalog cover design shown below, was drafted completely by hand onto illustration board with pen and ink. Things have changed considerably since then. 
        To see my more recent work, click here: http://sample-portfolio.blogspot.com/p/logos_18.html.